Sellfy vs. Stan Store: Which is Best for Your Digital Product Sales?

Selling digital products has become the norm with entrepreneurs and influencers. Both Sellfy and Stan Store make it easier to set up, process, and track sales.

They provide excellent tools for selling digital products, physical goods, and subscriptions, but they cater to slightly different needs.

Whether you’re a creator looking for a quick and easy setup or someone who wants more advanced features, this guide will help you decide which one is right for your business. If you’re wondering how Sellfy is different from Stan Store, here’s what I know after using both for 9 months:

The main difference is that Sellfy is designed for simplicity with a focus on digital products and e-commerce. At the same time, Stan Store caters to creators who want to sell digital products and offer personal services like coaching and consulting.

Sellfy vs. Stan Store: Key Features Comparison Chart

Let’s see how the key features compare to each other side-by-side:

Key Takeaways

• Ease of Use: Both platforms are beginner-friendly.
• Customization: Stan Store allows more creative control over storefront design.
• Product Types: Sellfy is great for physical products, but Stan Store shines for selling personal services.
• Marketing Tools: Both are strong, but Stan Store offers more upselling options.
• Fees: Stan Store has no transaction fees, unlike Sellfy.

What is Sellfy and How Does It Work?

Sellfy is an e-commerce platform built for creators who sell digital products, physical goods, and subscriptions. It’s designed for simplicity, allowing users to quickly set up a storefront and start selling. Whether you sell e-books, art, or physical merchandise, Sellfy helps you reach your audience with its user-friendly interface and built-in marketing tools.

Pros of Sellfy:

• Easy setup with no technical skills needed.
• Offers both digital and physical product support.
• Built-in marketing features, including email marketing and discount codes.
• Subscription and recurring payment options are available.
• Free plan for basic functionality.

Cons of Sellfy:

• Transaction fees on the free plan.
• Limited design customization.
• Advanced marketing tools are only on higher-tier plans.

Personal Note: Why I Switched to Stan Store

Although Sellfy is a fantastic platform with tons of great features, I found myself gravitating toward Stan Store because it better suited my needs as a service-based creator. I needed more customization for my coaching and consultation offerings, and the zero transaction fees were a huge plus. Even though Sellfy has great support for physical and digital products, Stan Store’s advanced marketing tools and tailored customer service made a significant difference for my business. It simply felt like a more personalized fit for my brand.

What is Stan Store and How Does It Work?

Stan Store is a platform designed specifically for creators who sell digital products, personal services, and coaching. It focuses on helping creators establish a storefront that not only sells digital products but also integrates personal services like one-on-one consultations. With no transaction fees and highly customizable storefronts, it’s ideal for creators looking to scale their brands.

Pros of Stan Store:

• Perfect for creators offering personal services.
• No transaction fees on any plan.
• Customizable storefronts with a sleek, user-friendly design.
• Advanced marketing features like upselling and landing pages.
• Fast, creator-dedicated support.

Cons of Stan Store:

• More focused on digital products and services, and less so on physical goods.
• Advanced features may take time to explore fully.
• Fewer built-in integrations compared to Sellfy.

Sellfy vs. Stan Store: My Honest Comparison Guide

Let’s dive deeper into the seven key features, comparing Sellfy and Stan Store side by side.

1. Ease of Use

Both Sellfy and Stan Store offer user-friendly interfaces designed for creators who may not have technical expertise. Sellfy simplifies the process of setting up an online store. Users can launch a fully functional store in minutes, thanks to an intuitive dashboard and pre-built templates. It is great for beginners or those who want to start quickly with minimal learning.

Stan Store also excels in ease of use but focuses more on helping creators sell services like coaching, consulting, and digital products. The onboarding process is smooth, and its drag-and-drop design tools make customization easy, especially for those looking to personalize their storefronts.

Verdict: Tie. While Sellfy wins for absolute simplicity, Stan Store matches that ease of use but adds more customization options that make it appealing for service-based sellers.

2. Product Types Supported

When it comes to product types, Sellfy supports a broad range of offerings: digital products (eBooks, courses), physical products (merchandise), and subscription-based content. This versatility makes Sellfy a more complete eCommerce platform for creators selling a mix of digital and physical goods.

Stan Store, on the other hand, focuses primarily on digital products and personal services like consultations or coaching. Although you can sell digital products easily on Stan Store, it lacks a solid structure for physical products compared to Sellfy.

Verdict: Sellfy wins for its broader support of product types, especially physical goods.

3. Customization Options

Customization is a key feature for both tools, but the level of flexibility differs. Sellfy offers basic design options that allow users to adjust their storefront’s appearance, but the level of customization is somewhat limited, especially for those wanting a highly personalized look. You get control over colors and a few design elements, but it’s not as flexible as some might hope.

Stan Store, on the other hand, allows for greater customization. Users can modify the layout, create custom landing pages, and integrate their branding more seamlessly into the storefront. This makes it ideal for creators looking to maintain a consistent brand image across all platforms.

Verdict: Stan Store wins for more advanced customization options.

4. Payment Gateways

Payment processing is smooth on both platforms. Sellfy integrates with major payment gateways like PayPal and Stripe, making it easy for global creators to accept payments. It also offers recurring billing for subscription-based products, which is a plus for creators selling memberships or subscription services.

Stan Store also supports PayPal and Stripe, but it excels in offering additional payment options for personal services, like one-on-one coaching or consultation sessions. This focus on personal service payment processing gives Stan Store an edge, particularly for creators who sell more than just digital products.

Verdict: Stan Store wins with broader payment support for creators selling personal services.

5. Marketing Tools

Marketing is crucial for driving traffic and sales, and both platforms offer built-in tools. Sellfy comes with basic email marketing capabilities, upselling features, and discount code generation. However, these are somewhat limited to lower-tier plans. Email marketing is functional, but creators may need external tools for more advanced strategies.

Stan Store provides more advanced marketing features, including powerful upselling options, customizable landing pages, and better-integrated email marketing solutions. These features are especially useful for creators looking to scale their brands. Its advanced tools are more accessible, even on lower plans, which makes it a more robust platform for growth.

Verdict: Stan Store wins for more advanced, creator-focused marketing tools.

6. Fees

Fees are often a deciding factor for creators. Sellfy has a free plan, but it comes with transaction fees. On paid plans, the transaction fees disappear, but the higher-tier plans come with a higher monthly cost. This can be limiting for creators starting on a budget, as even small transaction fees can add up.

Stan Store, on the other hand, does not charge transaction fees, regardless of the plan. This is a significant advantage for creators who prioritize maximizing their profits. Even though Stan Store’s paid plans are slightly more expensive, the lack of transaction fees makes it a more cost-effective option in the long run.

Verdict: Stan Store wins for its zero transaction fees.

7. Customer Support

When it comes to customer support, Sellfy offers 24/7 email support and live chat for higher-tier users. The response time is generally good, but the live chat option is only available on premium plans, which can be frustrating for users on lower tiers.

Stan Store also provides excellent customer support, focusing on a more personalized approach for creators. Their support team understands the specific needs of digital creators and service providers, and they are quick to offer tailored solutions. This focus on creator-driven support makes Stan Store more responsive to the unique challenges that creators face.

Verdict: Stan Store wins for more personalized and responsive support tailored to creators.

Use Cases for Sellfy

• A digital artist selling e-books and physical merchandise.
• A fitness instructor offering digital courses and monthly subscriptions.

Use Cases for Stan Store

• A coach offering one-on-one consulting sessions and digital products.
• A content creator selling exclusive courses alongside personal services.

Pricing Breakdown for Sellfy vs. Stan Store

Sellfy Pricing

• Free plan: Transaction fees apply.
• Starter plan: $19/month.
• Business plan: $49/month.
• Premium plan: $99/month.

Stan Store Pricing

• Free plan: No transaction fees.
• Starter plan: $29/month.
• Pro plan: $79/month.

5 Factors to Consider When Choosing Between Sellfy and Stan Store

1. Ease of Use
   When it comes to usability, both platforms are designed with creators in mind. Sellfy has an intuitive dashboard and is very straightforward for beginners selling digital and physical products. You can set up a store in minutes with Sellfy, and they handle hosting, product pages, and payment processing. On the other hand, Stan Store shines for those offering services like coaching or selling digital products such as e-books and courses. The interface is just as user-friendly but is more tailored to creators looking to market their personal brand through a service-first model. If you prioritize simplicity for selling a variety of products, Sellfy may be ideal. However, for service-based creators, Stan Store’s ease of use is hard to beat.
2. Customization Options
   Sellfy offers some customization for storefronts, but the options are relatively basic compared to competitors. You can personalize your store’s theme, but deeper customizations like layout changes are limited unless you know coding. Stan Store, on the other hand, allows you to build fully customizable landing pages, which can be incredibly effective for service-based creators. You can tailor each page to highlight your personal brand, integrate lead capture forms, or promote specific offers. However, Stan Store doesn’t offer as much in terms of physical product display customization. For those prioritizing advanced personalization and marketing-driven page layouts, Stan Store is the clear winner, while Sellfy works better for straightforward e-commerce customization.
3. Marketing and Sales Tools
   Marketing is essential to selling products or services, and both platforms provide valuable tools, but they target different types of sellers. Sellfy offers basic but important marketing tools such as email marketing, discount codes, and upselling options for digital and physical products. It also allows integration with external platforms for a more robust marketing stack. Stan Store leans into advanced marketing features. You can create custom funnels, add testimonials, upsell through landing pages, and utilize better lead-capturing tools. These features make it especially strong for creators focused on service-based businesses. If your business thrives on upsells, testimonials, and service packages, Stan Store is better suited for that type of targeted marketing approach.
4. Pricing and Transaction Fees
   The pricing models for Sellfy and Stan Store are structured differently. Sellfy offers a free plan, but it comes with transaction fees (5%). Their paid plans remove these fees but have different features unlocked at each tier. Stan Store, on the other hand, does not charge any transaction fees on any of its plans, but it doesn’t have a free plan. Its pricing model is more predictable, with all plans offering a wide variety of marketing features. This makes Stan Store more attractive to service-based creators who want to keep their earnings free from platform transaction fees, whereas Sellfy may appeal more to those who are just starting out and don’t mind the fees for the free version.
5. Customer Support
   Good customer support can make or break your experience with any platform. Sellfy offers email support for all plans, with priority support on higher plans. Their support is known for being responsive but is less personal compared to some competitors. Stan Store, however, goes a step further with its customer support, especially for creators who are still building their service-based businesses. The platform provides more personalized onboarding and customer service experiences, making it easier for beginners to get their service offerings up and running. Stan Store tends to be more hands-on, whereas Sellfy’s support system works well for straightforward e-commerce needs.

FAQs

Can I sell both physical and digital products on Sellfy and Stan Store?
Yes, Sellfy supports both physical and digital products, while Stan Store primarily focuses on digital products and services like coaching or consulting.

Do both platforms offer marketing tools?
Yes, Sellfy offers basic marketing tools like email marketing and discount codes, but Stan Store provides more advanced marketing features such as customizable landing pages and better upselling options.

Which platform has lower transaction fees?
Stan Store does not charge any transaction fees, while Sellfy charges fees on its free plan.

Is there a free plan available?
Yes, Sellfy has a free plan, but with transaction fees. Stan Store does not offer a free plan.

Which platform offers better support for creators?
Both platforms offer good support, but Stan Store tends to provide more personalized and responsive support tailored to creators.

Is Sellfy Better Than Stan Store? Takeaway

Sellfy is better for creators selling physical goods and subscriptions, while Stan Store excels in offering personalized services and no transaction fees. Depending on your business model, either platform could be the right fit, but Stan Store offers more for creators focused on digital products and personal branding.