50 Online Stores that Use Shop Pay (Stripe, Afterpay, Klarna)

Every company (large or small) requires a flexible digital payment to meet customer expectations.

Whether it’s Shop Pay for a quick checkout or Afterpay for interest-free installments, offering a variety of payment options has become essential.

This article explores 50 online businesses that have integrated Shop Pay, Stripe, Afterpay, Affirm, Klarna, and Apple Pay into their checkout processes, showcasing why these payment solutions are critical to their operations and how they help deliver better customer experiences.

Online Stores that Use Shop Pay

1. Allbirds

Industry: E-commerce (Sustainable Footwear and Apparel)
CEO/Founder: Joey Zwillinger and Tim Brown
Employee Size: 300–500
Why They Chose Shop Pay: To streamline transactions and support carbon offsets.

Allbirds, an eco-friendly footwear company, uses Shop Pay to simplify the payment process and align with its sustainability values. Shop Pay’s carbon offsetting program helps Allbirds further its mission to reduce its environmental impact, while its easy checkout system enhances customer experience. As customers often return for multiple purchases, Shop Pay stores their information securely, making future transactions faster and smoother. This contributes to a frictionless shopping experience, which increases customer retention and boosts overall sales.

2. Gymshark

Industry: E-commerce (Fitness Apparel)
CEO/Founder: Ben Francis
Employee Size: 1,000+
Why They Chose Shop Pay: To enhance mobile shopping and ensure faster transactions.

Gymshark, a popular fitness apparel brand, uses Shop Pay to offer a quick, mobile-friendly checkout process. With a large portion of their customer base shopping via mobile, Gymshark recognized the need for a streamlined payment option that reduced friction at checkout. Shop Pay allows customers to store their details, saving them time on future purchases. This leads to higher conversion rates, especially during high-traffic periods like Black Friday sales. By leveraging Shop Pay, Gymshark is able to retain customers while improving the overall shopping experience.

3. Bombas

Industry: E-commerce (Socks and Apparel)
CEO/Founder: David Heath and Randy Goldberg
Employee Size: 500+
Why They Chose Shop Pay: To support fast, frictionless checkouts and sustainability.

Bombas, a brand known for its “buy one, give one” initiative, adopted Shop Pay to create an easy and quick checkout experience for their socially-conscious customers. With Shop Pay, Bombas is able to process transactions efficiently while minimizing cart abandonment rates. The platform also aligns with their sustainability efforts, as Shop Pay’s carbon offset feature contributes to reducing the environmental impact of their shipping processes. This combination of convenience and sustainability appeals to Bombas’ core audience, encouraging repeat purchases and customer loyalty.

4. Brooklinen

Industry: E-commerce (Home Goods and Bedding)
CEO/Founder: Vicki and Rich Fulop
Employee Size: 200–300
Why They Chose Shop Pay: To improve the user experience with faster payment options.

Brooklinen, a luxury bedding brand, uses Shop Pay to improve the checkout experience for customers. Since most shoppers expect a fast and seamless payment process, Brooklinen leverages Shop Pay’s ability to save payment details for returning customers, which speeds up transactions and reduces cart abandonment. This enhanced experience has helped Brooklinen grow its customer base and increase overall conversion rates. As Shop Pay integrates seamlessly with their Shopify store, it has become a key part of their e-commerce success.

5. Rothy’s

Industry: E-commerce (Sustainable Fashion)
CEO/Founder: Stephen Hawthornthwaite and Roth Martin
Employee Size: 300–400
Why They Chose Shop Pay: To support eco-conscious payments and streamline customer transactions.

Rothy’s, a sustainable shoe and accessories brand, chose Shop Pay to enhance the convenience of online shopping for their eco-conscious consumers. Shop Pay’s fast, easy-to-use checkout process allows Rothy’s customers to complete their transactions quickly. Furthermore, the carbon-neutral shipping option through Shop Pay fits well with Rothy’s mission to offer sustainable, eco-friendly products. This payment solution not only speeds up the purchasing process but also aligns with the brand’s values of environmental responsibility.

6. Huron

Industry: E-commerce (Men’s Skincare and Grooming Products)
CEO/Founder: Matt Mullenax
Employee Size: 50–100
Why They Chose Shop Pay: To simplify repeat purchases and boost customer retention.

Huron, a men’s grooming brand, adopted Shop Pay to create a smooth checkout experience that encourages repeat purchases. With a large portion of their customers being repeat buyers, Huron benefits from Shop Pay’s ability to save customer details and speed up the checkout process. This feature has helped increase customer satisfaction and loyalty, as shoppers find it easier to purchase their favorite products again. By making transactions more seamless, Huron has seen an increase in sales and customer retention rates.

7. Native Shoes

Industry: E-commerce (Footwear)
CEO/Founder: Scott Hawthorn
Employee Size: 100–200
Why They Chose Shop Pay: To improve mobile checkout and customer convenience.

Native Shoes, a footwear brand with a strong emphasis on sustainability, uses Shop Pay to offer customers a fast and efficient checkout experience. Given that a large percentage of their traffic comes from mobile devices, Shop Pay’s mobile-friendly interface helps Native Shoes reduce friction during the payment process. The ability to save payment details for future transactions also enhances the overall customer experience, making it easier for shoppers to return for more purchases. This streamlined payment system has helped Native Shoes increase conversion rates, particularly among mobile shoppers.

8. Kith

Industry: E-commerce (Fashion and Streetwear)
CEO/Founder: Ronnie Fieg
Employee Size: 500+
Why They Chose Shop Pay: To provide faster transactions for a global customer base.

Kith, a popular streetwear and lifestyle brand, adopted Shop Pay to handle their growing global customer base. Shop Pay’s ability to quickly process transactions and save customer information has helped Kith reduce checkout times, which is crucial during limited-edition drops that attract high volumes of traffic. By offering a fast, reliable payment option, Kith is able to keep up with demand and ensure a smooth experience for customers shopping online from around the world.

9. Outdoor Voices

Industry: E-commerce (Activewear)
CEO/Founder: Ty Haney
Employee Size: 300+
Why They Chose Shop Pay: To provide a frictionless checkout process for their active customer base.

Outdoor Voices, an activewear brand, uses Shop Pay to streamline their checkout process, especially for repeat customers. As a brand that encourages customers to “get out and get moving,” they recognize the importance of offering a quick and easy shopping experience. Shop Pay allows their customers to save payment information for future purchases, making it easier for them to complete their orders without any hassle. This feature has helped Outdoor Voices improve their checkout process, which in turn has led to higher conversion rates.

10. Blue Bottle Coffee

Industry: E-commerce (Coffee and Beverages)
CEO/Founder: James Freeman
Employee Size: 1,000–1,500
Why They Chose Shop Pay: To enhance the customer experience with a fast, secure checkout.

Blue Bottle Coffee, a high-end coffee brand, uses Shop Pay to offer a quick and secure payment option for its customers. With a large number of recurring purchases, particularly for subscription services, Blue Bottle benefits from Shop Pay’s ability to save customer details for future use. This results in a faster, smoother checkout process that encourages repeat purchases and fosters customer loyalty. Shop Pay also supports Blue Bottle’s commitment to quality by providing a seamless, high-end customer experience that matches their premium product offerings.

Online Stores That Use Stripe

1. Glossier

Industry: E-commerce (Beauty & Skincare)
CEO/Founder: Emily Weiss
Employee Size: 400+
Why They Chose Stripe: To provide seamless payment options globally and handle high transaction volumes.

Glossier, a beauty brand that revolutionized the direct-to-consumer space, uses Stripe to manage its online payments globally. Known for their digital-first strategy, Glossier requires a payment processor that can handle a high volume of transactions, particularly during product launches. Stripe offers Glossier scalability, robust security, and global reach, allowing customers to pay in their preferred currency. By choosing Stripe, Glossier ensures a secure and frictionless checkout process that aligns with its customer-focused approach, improving conversion rates and customer satisfaction.

2. Shopify

Industry: E-commerce (Platform)
CEO/Founder: Tobias Lütke
Employee Size: 10,000+
Why They Chose Stripe: To handle transactions for millions of merchants across various payment methods.

Shopify, one of the world’s leading e-commerce platforms, partners with Stripe to power its payments system. By using Stripe, Shopify enables millions of merchants to process payments through various methods, including credit cards and digital wallets. Stripe’s powerful API integrates seamlessly with Shopify, allowing merchants to easily manage transactions while Stripe handles the complexities of payments. Shopify’s collaboration with Stripe helps merchants access a reliable, secure, and global payment solution, which is crucial to supporting businesses of all sizes on their platform.

3. Slack

Industry: Technology (Collaboration Software)
CEO/Founder: Stewart Butterfield
Employee Size: 2,000+
Why They Chose Stripe: To enable easy and scalable payments for subscriptions globally.

Slack, a popular collaboration tool used by millions, leverages Stripe to handle its subscription payments. As a SaaS platform, Slack needed a payment processor that could manage recurring billing and multiple currencies. Stripe’s API allows Slack to integrate subscription models seamlessly, handle transactions across different regions, and provide flexibility for customers paying in various currencies. This ensures a frictionless payment experience for Slack’s users, while also allowing Slack to scale globally without being bogged down by payment complexities.

4. Amazon Web Services (AWS)

Industry: Technology (Cloud Computing)
CEO/Founder: Adam Selipsky (CEO)
Employee Size: 1,000,000+ (Amazon as a whole)
Why They Chose Stripe: To streamline online billing and payments for cloud services.

Amazon Web Services, a leading cloud service provider, uses Stripe to simplify its billing processes. Given the vast number of businesses and developers that rely on AWS, a flexible, reliable, and secure payment system is critical. Stripe enables AWS to automate billing, process payments from global customers, and provide robust fraud protection. This integration helps AWS reduce complexity while maintaining the flexibility to offer various payment options, allowing clients to pay for cloud resources effortlessly.

5. Lyft

Industry: Technology (Ride-hailing)
CEO/Founder: Logan Green and John Zimmer
Employee Size: 4,000+
Why They Chose Stripe: For real-time payments and scalable transaction capabilities.

Lyft, a leading ride-hailing service, uses Stripe for real-time transactions between passengers and drivers. With millions of daily transactions, Lyft relies on Stripe’s robust infrastructure to handle payments quickly and securely. Stripe’s ability to scale with Lyft’s growth while maintaining real-time payments has been essential in keeping the ride-hailing service efficient. This integration ensures a seamless payment process, from riders paying fares to drivers receiving their earnings, contributing to a smooth and reliable service experience.

6. Under Armour

Industry: E-commerce (Sports Apparel)
CEO/Founder: Kevin Plank
Employee Size: 16,000+
Why They Chose Stripe: To improve checkout experiences and support international transactions.

Under Armour, a global leader in sports apparel, uses Stripe to enhance its online shopping experience. With customers worldwide, Under Armour needed a payment solution that supports multiple currencies and payment methods. Stripe’s global payment infrastructure allows the brand to offer a seamless checkout experience, whether customers are purchasing from the U.S. or internationally. By integrating Stripe, Under Armour ensures that transactions are processed quickly and securely, while also enhancing customer satisfaction through a streamlined checkout process.

7. Peloton

Industry: E-commerce (Fitness Equipment)
CEO/Founder: Barry McCarthy (CEO)
Employee Size: 3,500+
Why They Chose Stripe: To manage subscription payments and e-commerce transactions.

Peloton, known for its at-home fitness equipment and interactive classes, uses Stripe to manage payments for its subscription-based services and online store. Stripe’s flexibility allows Peloton to offer one-time purchases for fitness equipment as well as recurring payments for their digital memberships. By utilizing Stripe, Peloton is able to provide a seamless payment process for customers, ensuring a positive experience while managing complex billing needs across various countries and currencies.

8. Warby Parker

Industry: E-commerce (Eyewear)
CEO/Founder: Neil Blumenthal and Dave Gilboa
Employee Size: 3,000+
Why They Chose Stripe: To process payments efficiently and provide an omnichannel experience.

Warby Parker, a direct-to-consumer eyewear brand, chose Stripe to manage payments for its growing online and in-store business. With Stripe’s ability to handle both e-commerce and in-person transactions, Warby Parker ensures a consistent and smooth payment experience across all channels. Stripe also enables Warby Parker to scale its operations globally, providing customers with multiple payment options and currencies. This flexibility has helped the company expand its reach while maintaining a seamless checkout process.

9. Deliveroo

Industry: Food Delivery
CEO/Founder: Will Shu
Employee Size: 2,000+
Why They Chose Stripe: To facilitate fast, secure payments between customers, drivers, and restaurants.

Deliveroo, a leading food delivery service, uses Stripe to process payments between customers, drivers, and restaurants. With Stripe, Deliveroo can ensure that payments are processed in real-time, enabling quick transactions that benefit all parties involved. Stripe’s ability to scale and offer secure payment options helps Deliveroo maintain trust among its users while delivering a fast and reliable payment experience. This allows the company to focus on expanding its services across new regions without worrying about payment complexities.

10. Instacart

Industry: E-commerce (Grocery Delivery)
CEO/Founder: Fidji Simo (CEO)
Employee Size: 10,000+
Why They Chose Stripe: To manage large-scale payments between customers and shoppers securely.

Instacart, a grocery delivery service, integrates Stripe to handle payments between customers and personal shoppers. Given the scale and speed at which Instacart operates, Stripe’s payment infrastructure ensures that transactions are processed securely and efficiently. With Stripe, Instacart can manage payments for groceries, tipping, and shopper earnings, all while maintaining security and customer trust. Stripe’s scalability also allows Instacart to support its rapid growth and expand into new markets without compromising on payment reliability.

Online Stores That Use Afterpay

1. Urban Outfitters

Industry: Retail (Apparel)
CEO/Founder: Richard Hayne
Employee Size: 10,000+
Why They Chose Afterpay: To offer a flexible payment option for fashion-conscious consumers.

Urban Outfitters, a popular clothing and lifestyle retailer, uses Afterpay to give its customers a buy-now, pay-later option. This partnership caters to millennials and Gen Z, offering the flexibility to split purchases into four interest-free payments. Afterpay enhances the brand’s appeal to younger shoppers who prefer budget-friendly payment plans while keeping the shopping experience seamless. The integration of Afterpay has boosted Urban Outfitters’ sales by reducing cart abandonment and making its trendy products more accessible.

2. Revolve

Industry: E-commerce (Fashion)
CEO/Founder: Michael Mente and Mike Karanikolas
Employee Size: 1,000+
Why They Chose Afterpay: To attract a younger demographic with a flexible payment model.

Revolve, an online fashion retailer targeting millennials and influencers, has integrated Afterpay to provide installment payment options. By leveraging Afterpay, Revolve appeals to budget-conscious consumers who want immediate access to the latest fashion trends without upfront costs. This has helped Revolve not only increase average order value but also attract a loyal customer base that prioritizes financial flexibility. Afterpay’s buy-now, pay-later model has been key to enhancing Revolve’s customer acquisition and retention strategies.

3. Anthropologie

Industry: Retail (Home Goods and Apparel)
CEO/Founder: Richard Hayne
Employee Size: 5,000+
Why They Chose Afterpay: To offer flexible financing for premium products.

Anthropologie, known for its eclectic mix of fashion, accessories, and home décor, uses Afterpay to give shoppers more flexibility when purchasing higher-priced items. With Afterpay’s interest-free installments, customers can spread out payments while still indulging in Anthropologie’s premium products. The integration of Afterpay has helped the brand attract a broader audience, making their products more accessible to customers who prefer not to pay the full price upfront. This has been particularly effective during promotional periods when Afterpay boosts conversion rates.

4. Levi’s

Industry: Retail (Apparel)
CEO/Founder: Chip Bergh
Employee Size: 15,000+
Why They Chose Afterpay: To offer an easy and accessible way for customers to finance their purchases.

Levi’s, an iconic denim brand, partnered with Afterpay to provide customers with a flexible payment option. Afterpay allows Levi’s customers to split their purchases into four interest-free payments, making their classic jeans and apparel more accessible to a wider range of shoppers. This partnership with Afterpay has not only boosted Levi’s online sales but also enhanced customer satisfaction by making payments easier to manage, especially for younger shoppers who prefer installment options.

5. Sephora

Industry: Retail (Beauty)
CEO/Founder: Chris de Lapuente
Employee Size: 20,000+
Why They Chose Afterpay: To enable customers to finance beauty purchases more easily.

Sephora, a leading beauty retailer, integrated Afterpay to give customers the option to finance beauty products. With Afterpay, Sephora’s customers can purchase makeup, skincare, and beauty tools and pay for them over time, without any interest. This option is particularly appealing to beauty enthusiasts who want to buy high-end products without worrying about immediate upfront costs. Afterpay’s installment plan has helped Sephora increase customer acquisition and loyalty by offering a flexible way to shop for premium beauty products.

6. Lululemon

Industry: Retail (Athletic Apparel)
CEO/Founder: Calvin McDonald
Employee Size: 29,000+
Why They Chose Afterpay: To cater to activewear customers looking for flexible payment options.

Lululemon, a top activewear brand, uses Afterpay to make its premium fitness apparel more accessible. The brand’s high-quality products come with a higher price tag, and Afterpay allows customers to purchase these items while splitting payments into more manageable portions. Lululemon’s partnership with Afterpay has been a key part of their strategy to improve customer experience and drive online sales, particularly among younger, active consumers who want high-quality gear but appreciate the flexibility of a pay-later option.

7. MAC Cosmetics

Industry: Retail (Beauty)
CEO/Founder: Fabrizio Freda (CEO of parent company Estée Lauder)
Employee Size: 3,000+
Why They Chose Afterpay: To offer beauty enthusiasts flexible financing options.

MAC Cosmetics, known for its high-end beauty products, uses Afterpay to provide customers with flexible payment plans. Afterpay allows MAC’s customers to enjoy luxury beauty products without paying the full price upfront, splitting the cost over four interest-free installments. This payment option has been instrumental in driving online sales and helping MAC retain its core customer base of beauty lovers who value financial flexibility.

8. ASOS

Industry: E-commerce (Fashion)
CEO/Founder: Nick Beighton
Employee Size: 4,000+
Why They Chose Afterpay: To boost sales by offering flexible, interest-free payments to fashion-savvy customers.

ASOS, a major online fashion retailer, utilizes Afterpay to offer shoppers a convenient, budget-friendly way to buy the latest styles. By providing interest-free installments, ASOS can cater to younger customers who are more likely to make purchases if they can spread payments over time. Afterpay has helped ASOS reduce cart abandonment and increase overall sales, making it a key element of the brand’s online payment strategy.

9. KKW Beauty

Industry: E-commerce (Beauty)
CEO/Founder: Kim Kardashian
Employee Size: 50+
Why They Chose Afterpay: To allow fans to purchase premium beauty products with easy installment options.

KKW Beauty, founded by Kim Kardashian, offers Afterpay to allow beauty enthusiasts to finance their purchases of cosmetics and skincare products. Afterpay’s flexibility lets customers enjoy KKW’s premium products while spreading payments over time, which has proven to increase sales and reduce barriers to entry for those who might hesitate to pay the full amount upfront.

10. Steve Madden

Industry: Retail (Footwear)
CEO/Founder: Steve Madden
Employee Size: 3,000+
Why They Chose Afterpay: To offer flexible payment options for trendy footwear.

Steve Madden, known for its stylish and trendy footwear, partners with Afterpay to offer flexible payment solutions. This allows customers to buy now and pay later without any interest. By integrating Afterpay, Steve Madden has made its products more affordable, especially for younger consumers who value both style and flexibility in payments.

Online Stores That Use Affirm

1. Peloton

Industry: E-commerce (Fitness Equipment)
CEO/Founder: Barry McCarthy
Employee Size: 6,000+
Why They Chose Affirm: To offer customers a way to afford high-ticket fitness products with monthly installments.

Peloton, a well-known brand in the fitness equipment space, uses Affirm to provide customers with flexible financing options. With Affirm, Peloton shoppers can purchase high-end bikes, treadmills, and fitness equipment while breaking down the payment into manageable, interest-free installments. This option has proven essential in helping customers afford Peloton’s premium offerings and has contributed to an increase in sales. As fitness equipment often requires significant upfront investment, Affirm allows Peloton to target a broader audience who might not otherwise consider such high-ticket purchases.

2. Casper

Industry: E-commerce (Mattresses and Bedding)
CEO/Founder: Emilie Arel
Employee Size: 500+
Why They Chose Affirm: To make premium bedding products more accessible through flexible financing.

Casper, the online mattress brand, integrates Affirm to provide an easy payment plan for its customers. Mattresses are a significant expense, and Affirm’s installment plan allows buyers to make their purchase over several months without incurring high-interest fees. This financing option has helped Casper remain competitive in the direct-to-consumer mattress market, offering a way for customers to purchase high-quality sleep products without the burden of upfront payment.

3. Warby Parker

Industry: Retail (Eyewear)
CEO/Founder: Dave Gilboa and Neil Blumenthal
Employee Size: 3,000+
Why They Chose Affirm: To provide interest-free payment plans for customers purchasing eyewear.

Warby Parker, a disruptive eyewear retailer, has partnered with Affirm to make its prescription glasses, sunglasses, and contacts more affordable. Using Affirm, Warby Parker customers can split their payments into manageable monthly installments, which makes high-quality eyewear more accessible. This strategy has allowed Warby Parker to reach budget-conscious consumers, particularly those who might not be able to afford to pay for eyewear upfront.

4. Neiman Marcus

Industry: Retail (Luxury Goods)
CEO/Founder: Geoffroy van Raemdonck
Employee Size: 10,000+
Why They Chose Affirm: To offer a flexible payment solution for luxury shoppers.

Neiman Marcus, known for its luxury goods, offers Affirm as a payment option to provide its customers with financial flexibility. Through Affirm, shoppers can purchase high-end fashion, accessories, and home goods and pay in installments. This partnership helps Neiman Marcus appeal to affluent buyers who may prefer spreading out the cost of luxury purchases rather than paying in full at once. Affirm has been instrumental in helping the brand maintain high-end clientele while reducing cart abandonment rates.

5. David’s Bridal

Industry: Retail (Wedding Apparel)
CEO/Founder: James Marcum
Employee Size: 9,000+
Why They Chose Affirm: To allow brides and their families to finance wedding attire and accessories.

David’s Bridal uses Affirm to give brides and their families the ability to finance wedding dresses, accessories, and other bridal essentials. Wedding expenses can quickly add up, and Affirm helps ease the financial burden by providing flexible payment options. Brides can choose to pay over time with Affirm, making it easier to purchase high-end wedding attire without upfront costs. This has increased accessibility to premium wedding fashion and has helped David’s Bridal attract a wider customer base.

6. Gucci

Industry: Retail (Luxury Fashion)
CEO/Founder: Marco Bizzarri
Employee Size: 17,000+
Why They Chose Affirm: To provide a way for luxury customers to finance high-end fashion purchases.

Gucci, a prestigious fashion brand, has partnered with Affirm to offer flexible financing for luxury fashion enthusiasts. This collaboration allows customers to purchase high-end clothing, accessories, and handbags while breaking down the cost into affordable monthly payments. By integrating Affirm, Gucci has managed to maintain its high-end image while appealing to a broader audience, offering a way for luxury fashion lovers to finance their purchases over time without high-interest rates.

7. The RealReal

Industry: E-commerce (Luxury Consignment)
CEO/Founder: Julie Wainwright
Employee Size: 2,500+
Why They Chose Affirm: To offer flexible payment plans for pre-owned luxury items.

The RealReal, a luxury consignment platform, uses Affirm to help customers finance pre-owned designer goods. With Affirm, buyers can split the cost of high-end items into manageable payments, making luxury more accessible to a larger audience. This payment option aligns with The RealReal’s mission of offering authenticated, sustainable luxury goods at a fraction of the price, and Affirm helps facilitate these purchases with no upfront financial strain.

8. Purple

Industry: E-commerce (Mattresses)
CEO/Founder: Rob DeMartini
Employee Size: 2,000+
Why They Chose Affirm: To allow customers to finance premium mattresses and sleep products.

Purple, a mattress and bedding company, integrates Affirm to offer financing options for its premium sleep products. With Affirm, customers can spread out payments for their mattresses and bedding without high-interest rates. This flexibility has made Purple’s high-quality sleep solutions more accessible, allowing customers to make significant investments in their sleep comfort while paying over time. Affirm has helped Purple attract new customers who prioritize affordability.

9. Dyson

Industry: E-commerce (Home Appliances)
CEO/Founder: Roland Krueger
Employee Size: 14,000+
Why They Chose Affirm: To make high-end appliances more accessible through installment payments.

Dyson, a renowned brand in the home appliance industry, uses Affirm to offer flexible financing for its premium products. Customers can purchase high-end vacuum cleaners, fans, and other appliances while paying for them in monthly installments. This financing option makes Dyson’s innovative home products more affordable to a broader audience, reducing upfront payment barriers and increasing overall customer satisfaction.

10. Adidas

Industry: Retail (Sportswear)
CEO/Founder: Bjørn Gulden
Employee Size: 60,000+
Why They Chose Affirm: To offer flexible payment options for athletes and sports enthusiasts.

Adidas, a leading sportswear brand, uses Affirm to provide customers with a convenient way to finance their purchases. With Affirm’s payment plans, Adidas shoppers can buy sports gear, clothing, and footwear without paying the full price upfront. This payment option has been a successful strategy for Adidas, particularly in attracting younger customers and sports enthusiasts who value flexibility and affordability.

Online Stores That Use Klarna

1. H&M

Industry: Retail (Fashion)
CEO/Founder: Helena Helmersson
Employee Size: 150,000+
Why They Chose Klarna: To provide customers with flexible “Buy Now, Pay Later” (BNPL) options for fashion purchases.

H&M, a global fast-fashion retailer, partners with Klarna to offer customers multiple payment options. Klarna’s BNPL service allows H&M customers to split their payments into installments, making fashion purchases more affordable and convenient. With Klarna’s flexible payment plans, shoppers can choose to pay in full later or break down payments over time, giving them financial flexibility. This has helped H&M increase conversion rates and reduce cart abandonment by removing immediate financial barriers for customers.

2. ASOS

Industry: E-commerce (Fashion)
CEO/Founder: Nick Beighton
Employee Size: 4,000+
Why They Chose Klarna: To offer flexible payment options for young, fashion-forward customers.

ASOS, an online fashion giant, leverages Klarna to provide seamless payment flexibility to its customer base. By allowing customers to pay in installments or delay payments for up to 30 days, Klarna has become an integral part of ASOS’s strategy to cater to younger shoppers who value convenience and choice. This collaboration helps ASOS attract cost-conscious customers and reduces the friction involved in making larger purchases upfront.

3. Gymshark

Industry: E-commerce (Fitness Apparel)
CEO/Founder: Ben Francis
Employee Size: 850+
Why They Chose Klarna: To make premium fitness gear accessible through interest-free installment plans.

Gymshark, a popular fitness apparel brand, integrates Klarna’s payment solution to give its customers flexible payment options. By using Klarna, Gymshark shoppers can split their purchases into four interest-free installments or defer payments, which makes the brand’s higher-priced products more accessible to a broader audience. This has contributed to the company’s rapid growth, enabling fitness enthusiasts to buy premium gear without the burden of immediate full payment.

4. Sephora

Industry: Retail (Beauty)
CEO/Founder: Jean-André Rougeot
Employee Size: 30,000+
Why They Chose Klarna: To offer customers flexible payment plans for beauty products.

Sephora, a leader in the beauty and skincare industry, partnered with Klarna to provide customers with the ability to finance their beauty purchases. With Klarna, Sephora shoppers can split payments into manageable installments, making luxury beauty and skincare products more affordable. This payment flexibility has helped Sephora cater to a wider range of customers, particularly those who might not want to pay for premium beauty products upfront.

5. Abercrombie & Fitch

Industry: Retail (Fashion)
CEO/Founder: Fran Horowitz
Employee Size: 44,000+
Why They Chose Klarna: To offer flexible payment plans to appeal to a younger demographic.

Abercrombie & Fitch, a fashion retailer targeting a young audience, uses Klarna to provide its customers with more convenient payment options. Klarna’s BNPL service allows shoppers to make purchases and pay in installments over time, which has helped Abercrombie & Fitch attract cost-conscious customers who value financial flexibility. This payment solution has improved the shopping experience for Abercrombie’s customers by reducing upfront financial strain.

6. Samsung

Industry: Retail (Electronics)
CEO/Founder: Han Jong-Hee
Employee Size: 267,000+
Why They Chose Klarna: To make high-tech products more accessible with flexible payment plans.

Samsung uses Klarna to offer flexible payment options for its electronic products, ranging from smartphones to home appliances. By partnering with Klarna, Samsung allows customers to finance big-ticket items and spread payments over time, making high-end products more affordable and accessible. This partnership is particularly valuable for customers who want the latest technology but prefer to avoid large upfront payments.

7. Wayfair

Industry: E-commerce (Home Goods)
CEO/Founder: Niraj Shah and Steve Conine
Employee Size: 16,000+
Why They Chose Klarna: To provide flexible payment plans for home goods and furniture.

Wayfair, an online retailer of furniture and home goods, offers Klarna’s installment payment options to help customers afford larger purchases like furniture and decor. Klarna allows Wayfair shoppers to split their payments over time, making expensive home items more manageable. This payment flexibility has helped Wayfair reduce cart abandonment and increase conversions, particularly for customers looking to finance larger purchases.

8. Shein

Industry: E-commerce (Fast Fashion)
CEO/Founder: Chris Xu
Employee Size: 10,000+
Why They Chose Klarna: To offer budget-conscious shoppers flexible payment plans.

Shein, a fast-fashion e-commerce brand, leverages Klarna to provide its budget-conscious customers with a flexible BNPL option. Klarna allows Shein shoppers to break their payments into interest-free installments, making it easier for them to purchase multiple fashion items at once. This has helped Shein grow rapidly, particularly among younger audiences who value financial flexibility when shopping for trendy fashion pieces.

9. JD Sports

Industry: Retail (Sportswear)
CEO/Founder: Régis Schultz
Employee Size: 30,000+
Why They Chose Klarna: To provide interest-free financing options for sportswear and footwear.

JD Sports, a leading retailer of sportswear and footwear, uses Klarna to offer flexible payment solutions for its customers. With Klarna, JD Sports shoppers can buy athletic gear and footwear and spread the cost over time. This has helped JD Sports attract a younger demographic who appreciate the convenience of paying in installments while shopping for premium sports products.

10. Farfetch

Industry: E-commerce (Luxury Fashion)
CEO/Founder: José Neves
Employee Size: 6,000+
Why They Chose Klarna: To make luxury fashion more accessible through installment plans.

Farfetch, an online luxury fashion retailer, integrates Klarna’s BNPL service to offer flexible payment options for high-end fashion purchases. Klarna allows Farfetch customers to finance designer clothing, shoes, and accessories, spreading payments over time without interest. This has helped Farfetch attract a broader range of customers who want to invest in luxury items but prefer to avoid a large upfront payment.

Online Stores that Use Apple Pay

1. Target

Industry: Retail
CEO/Founder: Brian Cornell
Employee Size: 400,000+

Why They Chose Apple Pay: To provide a fast and secure payment option for customers.
Target incorporates Apple Pay to enhance the shopping experience by allowing customers to check out quickly and securely using their iPhones or Apple Watches. This integration not only simplifies transactions but also aligns with Target’s commitment to leveraging technology for customer convenience. By accepting Apple Pay, Target attracts tech-savvy shoppers who appreciate the added security and speed, ultimately driving higher customer satisfaction and loyalty.

2. Starbucks

Industry: Food and Beverage
CEO/Founder: Laxman Narasimhan
Employee Size: 400,000+

Why They Chose Apple Pay: To streamline the payment process for busy customers.
Starbucks integrates Apple Pay within its mobile app, enabling customers to order and pay seamlessly. This feature enhances convenience for those on-the-go, allowing for quick transactions and mobile rewards integration. By offering Apple Pay, Starbucks not only improves customer engagement but also encourages repeat visits, as users can easily earn and redeem rewards through their preferred payment method.

3. Panera Bread

Industry: Food Service
CEO/Founder: Niren Chaudhary
Employee Size: 27,000+

Why They Chose Apple Pay: To improve transaction speed and enhance customer experience.
Panera Bread uses Apple Pay to facilitate quick and secure payments, enhancing the overall customer experience. This integration appeals to tech-savvy consumers who prefer digital wallets, making it easier to order and pay for their meals. By offering Apple Pay, Panera Bread not only boosts sales but also fosters loyalty among customers who appreciate convenience in their dining experience.

4. Macy’s

Industry: Retail
CEO/Founder: Jeff Gennette
Employee Size: 75,000+

Why They Chose Apple Pay: To modernize the shopping experience and attract younger customers.
Macy’s utilizes Apple Pay to offer a secure and efficient checkout option for customers. By incorporating this technology, Macy’s modernizes its retail experience and appeals to younger shoppers who prefer mobile payments. This strategy not only enhances customer satisfaction but also positions Macy’s as a forward-thinking retailer in a competitive market.

5. Walgreens

Industry: Pharmacy/Retail
CEO/Founder: Rosalind Brewer
Employee Size: 400,000+

Why They Chose Apple Pay: To facilitate quick and convenient transactions.
Walgreens integrates Apple Pay to streamline the checkout process for customers in-store and online. This payment solution not only speeds up transactions but also enhances security, providing customers with peace of mind. By adopting Apple Pay, Walgreens meets the demands of a modern consumer base that values convenience and efficiency.

6. Whole Foods Market

Industry: Grocery Retail
CEO/Founder: Jason Buechel
Employee Size: 100,000+

Why They Chose Apple Pay: To enhance customer convenience and speed up the checkout process.
Whole Foods Market utilizes Apple Pay to allow shoppers to pay quickly and securely, improving the in-store experience. This integration aligns with Whole Foods’ commitment to providing high-quality products and exceptional service. By offering Apple Pay, the grocery chain attracts a tech-savvy clientele and enhances customer satisfaction with seamless transactions.

7. Home Depot

Industry: Retail (Home Improvement)
CEO/Founder: Ted Decker
Employee Size: 500,000+

Why They Chose Apple Pay: To simplify payments and enhance customer shopping experience.
Home Depot incorporates Apple Pay to provide customers with a convenient and secure payment option. This technology allows shoppers to complete transactions quickly, which is essential in a busy retail environment. By adopting Apple Pay, Home Depot not only modernizes its payment process but also attracts a younger, tech-savvy audience, driving sales and customer loyalty.

8. Expedia

Industry: Travel
CEO/Founder: Peter Kern
Employee Size: 25,000+

Why They Chose Apple Pay: To simplify online travel bookings and enhance customer convenience.
Expedia utilizes Apple Pay to streamline the booking process for travelers. By offering this payment option, Expedia makes it easier for users to secure flights, hotels, and rental cars without the hassle of entering credit card details. This convenience encourages spontaneous bookings and enhances overall customer satisfaction, driving loyalty within the competitive travel market.

9. eBay

Industry: E-commerce
CEO/Founder: Jamie Iannone
Employee Size: 12,000+

Why They Chose Apple Pay: To enhance security and convenience for online buyers.
eBay incorporates Apple Pay to provide users with a secure and efficient payment method. This integration not only simplifies the checkout process but also enhances the trustworthiness of transactions, appealing to buyers who prioritize security. By offering Apple Pay, eBay strengthens its competitive edge in the e-commerce space, attracting a broader audience of tech-savvy shoppers.

10. Dunkin’

Industry: Food and Beverage
CEO/Founder: David Hoffmann
Employee Size: 1,400+

Why They Chose Apple Pay: To enhance the speed and convenience of mobile orders.
Dunkin’ integrates Apple Pay to streamline mobile ordering and in-store transactions. This payment option allows customers to order their favorite beverages and food items quickly and securely, enhancing the overall experience. By adopting Apple Pay, Dunkin’ attracts a younger demographic that values convenience, ultimately driving higher customer satisfaction and loyalty.

Takeaway

In conclusion, companies like Urban Outfitters and Sephora utilize payment solutions such as Shop Pay, Stripe, Afterpay, Affirm, and Klarna to enhance customer experience and drive sales.

For startups, options like Afterpay and Klarna are beneficial for attracting budget-conscious consumers, while established businesses may prefer Stripe for its robust API and versatility.

Ultimately, the choice depends on the company’s target audience and growth stage. Selecting the right payment solution can significantly influence customer satisfaction and conversion rates, making it a vital strategic decision.