Category: Customer Retention

The Complete Guide to Mobile App Vs. Mobile Website Statistics

Mobile devices have changed how we live our lives.  Perhaps, you’re even reading this content from a mobile device. But, is mobile still the future of marketing? I doubt. This is because we’re no more talking about the future; the era of mobile is already here. Consequently, if you’re still ignoring the fact that mobile […]

17 Google Analytics Alternative Tools for Website Owners

Google has over the years supported website owners with their analytics tool, which helps in tracking website traffic, landing pages, pageviews, bounce rates, and so on. Google Analytics is damn powerful. It provides the best insights that website owners need to fully optimize every aspect of their business. Though it’s free, convenient and quite a great tool for tracking […]

Advantages And Disadvantages of Value-Based Pricing

How effective is your pricing model? Are you looking to try a value-based pricing model? While this pricing model works so well for brands that are specialized in a particular product or service, you might want to learn more about the benefits of value-based pricing as well as its demerits. For example, Starbucks raised their […]